Can the color you choose on your website or app determine it's success? According to research, a full 90% of an assessment for trying out a product is made by color alone.
Color can actually be a major determinant of your marketing success. According to KISSmetrics, knowing which color appeals to your target audience may up your chance of succeeding.
Broken down this means that if you are trying to target women, you may be wise to choose blue, purple and green, and steer away from orange, brown and gray. If men are your target audience, blue, green and black are popular choices. Men do not enjoy the color brown, orange and purple.
HubSpot conducted a study to determine if the choice of color could change the conversions rate for a new product. The findings were surprising. By changing the "Get Started Now!" button in their ad from green to red, 21% more people choose to click on the button even though all the other designs remained identical.
This blog post is inspired by the amazing Fast Company.