Social Media and TV? / by Isabelle Ringnes

Nearly 20% of americans aged 15-54 report using social media while watching primetime TV on a daily basis according to new data from the Council for Research excellence. 7,3% of the social media interactions are related specifically to the programming. 

The most popular social media interactions were new TV shows and sports programming. Most of the interactions happened on Facebook accounting for 11.4%, while Twitter garnered 3,3% of the interactions. 

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