It just got easier for a start-up, developer or marketer to drive consumers to download their mobile apps.
Twitter recently announced a set of ad creative, targeting and measurements features geared to promoting app installs and engagement on and off their platform.
Marketers will have the option to buy Promoted Tweets designed to drive installs as well as running campaigns outside Twitter through the company's MoPub mobile ad exchange.
By using the ads.twtter.com website, advertisers can run simultaneous marketing campaigns to more than 241 million active users on Twitter, and to more than 1 billion mobile devices off-Twitter.
The ad promotion tools are only available to U.S, advertisers while still in private beta.
The company is hoping that the app install ads will be as profitable as they have been for Facebook, which has helped drive the social network's impressive mobile ad growth.