How often should you post on social media? / by Isabelle Ringnes

Fast Company published a great article from Buffer featuring solid statistics on how often you should post to the various social networks your brand is present The article says it all, but I have chosen to highlight a few of the most important ones. 

Facebook and Google +: Post once a day, optimally 5-10 times a week. Facebook posts reach their half-life at 90 minutes. A post reaches 75% of its potential in the first five hours. 

Twitter: Tweet five times a day (small businesses). However, if you want to bring the most value out of your Twitter presence a s whole, tweet up to 30 times a day. A tweet has a 18 minute life expectancy, and reaches 75% of its potential in the first 3 hours.. 46% of customers expect a support request to be answered on Twitter within 60 minutes.

LinkedIn: 20 posts a month or one every weekday (this strategy reaches 60% of your audience). 

Email: Statistics show that emails have the highest opening rate between 8 PM and midnight because they are more likely to stand out alone in your inbox. 

Predict. Measure. Repeat. 

Post when your followers are online and adjust for time zones. 

Followerwonk is a tool that allows you to find find, analyze and optimize you Twitter presence for social growth. This can be used to determine when your followers are online and post accordingly. 

Good luck!