Yesterday Amazon launched a new feature that allows consumers to add products to their Amazon shopping carts directly from their Twitter feeds. To use the service, shoppers must link their Twitter accounts to an Amazon account. When brands include an Amazon product link in their Twitter posts, all you need to do is reply to the tweet and include the hashtag #amazoncart.
Notice that you will not automatically purchase the product, but it will be added to your Amazon shopping cart so that you can purchase it at a later point. This is great for marketers who aim to increase their sales conversion time.
Similar efforts have been done by brands before. Starbucks allows you to tweet a coffee to your friends. Some doubt to whether or not the service will be successful is raised due to the fact that everyone will be able to see what products you are purchasing. Many people prefer to keep this information private.