Content Creation Tips

If This Then That by Isabelle Ringnes

This is a great service that allows you to seamlessly complete two tasks at the same time without the extra effort. You simply sync accounts with the service IFTT and make recipes for what you want done. Some suggestions include:

-automatically turn your phone on silent when your geo location picks up that you are the office (and unmute it when you get home)

-automatically make your latest Instagram photo your wallpaper

-automatically download any photos tagged of you on Facebook to dropbox

-automatically save Facebook photos you're tagged in to iOS photos

-automatically receive a message to bring an umbrella when it rains

There are a ton of recipes you can set up and many to be inspired by available on their website. I highly recommend it. They recently launched the app for Android as well. Have fun being effective!

Making print come alive by Isabelle Ringnes

I stumbled over a technology from Amsterdam called Layar today, launched in 2009. Essentially it allows anyone to scan a picture, object or printed page and see it come alive on their phones. This technology is great for magazines wanting to expand their advertising opportunities.

It is also great for retailers who can display posters of products, have consumers scan them and order them directly to their homes. Watch this demo to get a better feel of the product. 

For a recent project in our graduate program we used this technology to show our presentation. You can view a video of how we did that here:


Can red make you rich? by Isabelle Ringnes

Can the color you choose on your website or app determine it's success? According to research, a full 90% of an assessment for trying out a product is made by color alone. 

Color can actually be a major determinant of your marketing success. According to KISSmetrics, knowing which color appeals to your target audience may up your chance of succeeding. 

Broken down this means that if you are trying to target women, you may be wise to choose blue, purple and green, and steer away from orange, brown and gray. If men are your target audience, blue, green and black are popular choices. Men do not enjoy the color brown, orange and purple. 

A great infographic by KISSmetrics

A great infographic by KISSmetrics

HubSpot conducted a study to determine if the choice of color could change the conversions rate for a new product. The findings were surprising. By changing the "Get Started Now!" button in their ad from green to red, 21% more people choose to click on the button even though all the other designs remained identical. 

 

This blog post is inspired by the amazing Fast Company. 

6 Sites for Creating Content by Isabelle Ringnes

Are you excellent in photo shop? Do you know Indesign? Would you qualify as a graphic designer? 

Me neither. Therefor I have decided to post a variety of different sites that allow you to make sharable and exciting content without having a single content curating skill! 

Check out t his pos t from Fast Company about 7 powerful Facebook statistics you should know about

Check out this post from Fast Company about 7 powerful Facebook statistics you should know about

Content it king and the amount of likes and retweets any given social media post garners increases dramatically by including great images. Twitter posts with images generate 150% more retweets than tweets containing just text. The flux of social networks that base their utility on images is growing by the day. Vine, Instagram, Wonder PL, Stellar, Pinterest and many others are solely driven by visual content. 

Pic Monkey: allows you to edit photos and collages in very creative ways. Play around with this, you may be surprised about how many cool things you can create if you add some fantasy to it.

Social Image resizer tool: Make sure your images are resized for the sites you want to use them on, whether it is creating a Twitter profile picture or a Facebook header. It is important that your images appear as you want them to and not look stretched or out of focus. 

Timeline Slicer: Customize images by uploading and adding them into a Facebook page through this site. You can adjust and view how your or your company's Facebook site will look. When you are done you can download them and upload them into your real Facebook profile. 

Photovisi: A website that allows you to make photo collages fast and easy without having to create an account. The images are easily sharable. 

Be funky: Allows you to edit images online and grab photos from a variety of social media accounts in addition to your own computer. You can eliminate red eyes, blemishes, crop images and apply filters as you like. 

Visual.ly: Info graphics are an increasingly popular way to share stats and research findings in a compelling manner. Easel.ly, pictochart and infogr.am are other sites that make infograms free of charge. 

Recite: This is a site that makes quotes come alive by editing them into beautiful pictures. Find a quote that you want to use and share them across all your social networks. Quozio, Pinwords and Pinstamatic are other sites that essentially do the same thing. 

This slide share presentation offers 40 different web tools for enhancing your marketing skills. 

This blog post in inspired by the great Huffington Post piece by Belle Beth Cooper. 

Twitter rolls out Mobile App Install Ads by Isabelle Ringnes

It just got easier for a start-up, developer or marketer to drive consumers to download their mobile apps. 

Twitter recently announced a set of ad creative, targeting and measurements features geared to promoting app installs and engagement on and off their platform. 

Marketers will have the option to buy Promoted Tweets designed to drive installs as well as running campaigns outside Twitter through the company's MoPub mobile ad exchange.

By using the ads.twtter.com website, advertisers can run simultaneous marketing campaigns to more than 241 million active users on Twitter, and to more than 1 billion mobile devices off-Twitter.

The ad promotion tools are only available to U.S, advertisers while still in private beta.

The company is hoping that the app install ads will be as profitable as they have been for Facebook, which has helped drive the social network's impressive mobile ad growth.  

Source: Twitter