A new start-up called Hotelie will offer the right consumers discounts on luxury hotels based on the amount of social media cred they have.
“A Hotelie to me is someone who’s in the know, gets access to discounts and rates that no one else knows, so, ‘you’ve been hotelied’ is you’ve been admitted into this group in the know,” explains Zeev Sharon, CEO and Founder of Hotelied to Fast Company.
The more information you add to your profile the more discounts become available to you.
Hotelie's tagline “It Pays to Be You” capitalizes on the concept of “social media currency” and allows users to get something tangible back for the amount of data they give up. The service is essentially shifting the power structure from companies that wish to use your data for their benefit into benefiting you instead.
The luxery hotel start-up is in it's initial phase and has currently partnered with 14 hotels in the US, mostly in NYC but is expected to grow quickly.