marketing

Social Media Cred can give you a cheap luxury hotel room by Isabelle Ringnes

A new start-up called Hotelie will offer the right consumers discounts on luxury hotels based on the amount of social media cred they have. 

“A Hotelie to me is someone who’s in the know, gets access to discounts and rates that no one else knows, so, ‘you’ve been hotelied’ is you’ve been admitted into this group in the know,” explains Zeev Sharon, CEO and Founder of Hotelied to Fast Company. 

The more information you add to your profile the more discounts become available to you.

Hotelie's tagline “It Pays to Be You” capitalizes on the concept of “social media currency” and allows users to get something tangible back for the amount of data they give up. The service is essentially shifting the power structure from companies that wish to use your data for their benefit into benefiting you instead. 

The luxery hotel start-up is in it's initial phase and has currently partnered with 14 hotels in the US, mostly in NYC but is expected to grow quickly. 

Making print come alive by Isabelle Ringnes

I stumbled over a technology from Amsterdam called Layar today, launched in 2009. Essentially it allows anyone to scan a picture, object or printed page and see it come alive on their phones. This technology is great for magazines wanting to expand their advertising opportunities.

It is also great for retailers who can display posters of products, have consumers scan them and order them directly to their homes. Watch this demo to get a better feel of the product. 

For a recent project in our graduate program we used this technology to show our presentation. You can view a video of how we did that here:


Can red make you rich? by Isabelle Ringnes

Can the color you choose on your website or app determine it's success? According to research, a full 90% of an assessment for trying out a product is made by color alone. 

Color can actually be a major determinant of your marketing success. According to KISSmetrics, knowing which color appeals to your target audience may up your chance of succeeding. 

Broken down this means that if you are trying to target women, you may be wise to choose blue, purple and green, and steer away from orange, brown and gray. If men are your target audience, blue, green and black are popular choices. Men do not enjoy the color brown, orange and purple. 

A great infographic by KISSmetrics

A great infographic by KISSmetrics

HubSpot conducted a study to determine if the choice of color could change the conversions rate for a new product. The findings were surprising. By changing the "Get Started Now!" button in their ad from green to red, 21% more people choose to click on the button even though all the other designs remained identical. 

 

This blog post is inspired by the amazing Fast Company. 

6 Sites for Creating Content by Isabelle Ringnes

Are you excellent in photo shop? Do you know Indesign? Would you qualify as a graphic designer? 

Me neither. Therefor I have decided to post a variety of different sites that allow you to make sharable and exciting content without having a single content curating skill! 

Check out t his pos t from Fast Company about 7 powerful Facebook statistics you should know about

Check out this post from Fast Company about 7 powerful Facebook statistics you should know about

Content it king and the amount of likes and retweets any given social media post garners increases dramatically by including great images. Twitter posts with images generate 150% more retweets than tweets containing just text. The flux of social networks that base their utility on images is growing by the day. Vine, Instagram, Wonder PL, Stellar, Pinterest and many others are solely driven by visual content. 

Pic Monkey: allows you to edit photos and collages in very creative ways. Play around with this, you may be surprised about how many cool things you can create if you add some fantasy to it.

Social Image resizer tool: Make sure your images are resized for the sites you want to use them on, whether it is creating a Twitter profile picture or a Facebook header. It is important that your images appear as you want them to and not look stretched or out of focus. 

Timeline Slicer: Customize images by uploading and adding them into a Facebook page through this site. You can adjust and view how your or your company's Facebook site will look. When you are done you can download them and upload them into your real Facebook profile. 

Photovisi: A website that allows you to make photo collages fast and easy without having to create an account. The images are easily sharable. 

Be funky: Allows you to edit images online and grab photos from a variety of social media accounts in addition to your own computer. You can eliminate red eyes, blemishes, crop images and apply filters as you like. 

Visual.ly: Info graphics are an increasingly popular way to share stats and research findings in a compelling manner. Easel.ly, pictochart and infogr.am are other sites that make infograms free of charge. 

Recite: This is a site that makes quotes come alive by editing them into beautiful pictures. Find a quote that you want to use and share them across all your social networks. Quozio, Pinwords and Pinstamatic are other sites that essentially do the same thing. 

This slide share presentation offers 40 different web tools for enhancing your marketing skills. 

This blog post in inspired by the great Huffington Post piece by Belle Beth Cooper. 

Advertising on mobile by Isabelle Ringnes

Even though the expectations are high, advertisers have not been able to successfully leverage the new world of mobile ads.

Most marketers report not seeing the great performance of these ads and have difficulty justifying their budgets. They are resisting the tendency to create processes that require fewer tasks. 

According to a report published on Media Post, 58% of american adults that use smartphones access the Internet several times daily, followed by 21% daily, 12% weekly and only 3% never report never accessing the Internet from their smartphones. 

An example of what an ad should look like. 

An example of what an ad should look like. 

There are currently over 2 billion smartphones worldwide that serve 31.3% of the world's population. The opportunity for marketers to reach these consumers is real, but had not been exploited fully through personalization and hyper-targeting. 

The data is available through the consumers interactions with the phone's camera, the GPS system and the searches. 57% of adult smartphone users view the ads that typically appear in apps are interrupting the user experience rather than being complimentary to what they are doing. Only 20% say the ads are relevant to them. 

Leas analyst Jennifer Wise explains in the Forrester Research World Smartphone Adoption Forecast, 2012-2017, Global that the majority of mobile ads still resemble mini-desktop ads. Analysts believe focusing on the mobile user experience and integrating with individual publishers will reduce customer frustration. By targeting individuals and not segments the ads will appear more relevant. 

Twitter rolls out Mobile App Install Ads by Isabelle Ringnes

It just got easier for a start-up, developer or marketer to drive consumers to download their mobile apps. 

Twitter recently announced a set of ad creative, targeting and measurements features geared to promoting app installs and engagement on and off their platform. 

Marketers will have the option to buy Promoted Tweets designed to drive installs as well as running campaigns outside Twitter through the company's MoPub mobile ad exchange.

By using the ads.twtter.com website, advertisers can run simultaneous marketing campaigns to more than 241 million active users on Twitter, and to more than 1 billion mobile devices off-Twitter.

The ad promotion tools are only available to U.S, advertisers while still in private beta.

The company is hoping that the app install ads will be as profitable as they have been for Facebook, which has helped drive the social network's impressive mobile ad growth.  

Source: Twitter