mobile

Advertising on mobile by Isabelle Ringnes

Even though the expectations are high, advertisers have not been able to successfully leverage the new world of mobile ads.

Most marketers report not seeing the great performance of these ads and have difficulty justifying their budgets. They are resisting the tendency to create processes that require fewer tasks. 

According to a report published on Media Post, 58% of american adults that use smartphones access the Internet several times daily, followed by 21% daily, 12% weekly and only 3% never report never accessing the Internet from their smartphones. 

An example of what an ad should look like. 

An example of what an ad should look like. 

There are currently over 2 billion smartphones worldwide that serve 31.3% of the world's population. The opportunity for marketers to reach these consumers is real, but had not been exploited fully through personalization and hyper-targeting. 

The data is available through the consumers interactions with the phone's camera, the GPS system and the searches. 57% of adult smartphone users view the ads that typically appear in apps are interrupting the user experience rather than being complimentary to what they are doing. Only 20% say the ads are relevant to them. 

Leas analyst Jennifer Wise explains in the Forrester Research World Smartphone Adoption Forecast, 2012-2017, Global that the majority of mobile ads still resemble mini-desktop ads. Analysts believe focusing on the mobile user experience and integrating with individual publishers will reduce customer frustration. By targeting individuals and not segments the ads will appear more relevant. 

Twitter rolls out Mobile App Install Ads by Isabelle Ringnes

It just got easier for a start-up, developer or marketer to drive consumers to download their mobile apps. 

Twitter recently announced a set of ad creative, targeting and measurements features geared to promoting app installs and engagement on and off their platform. 

Marketers will have the option to buy Promoted Tweets designed to drive installs as well as running campaigns outside Twitter through the company's MoPub mobile ad exchange.

By using the ads.twtter.com website, advertisers can run simultaneous marketing campaigns to more than 241 million active users on Twitter, and to more than 1 billion mobile devices off-Twitter.

The ad promotion tools are only available to U.S, advertisers while still in private beta.

The company is hoping that the app install ads will be as profitable as they have been for Facebook, which has helped drive the social network's impressive mobile ad growth.  

Source: Twitter