This is a great service that allows you to seamlessly complete two tasks at the same time without the extra effort. You simply sync accounts with the service IFTT and make recipes for what you want done. Some suggestions include:
-automatically turn your phone on silent when your geo location picks up that you are the office (and unmute it when you get home)
-automatically make your latest Instagram photo your wallpaper
-automatically download any photos tagged of you on Facebook to dropbox
-automatically save Facebook photos you're tagged in to iOS photos
-automatically receive a message to bring an umbrella when it rains
There are a ton of recipes you can set up and many to be inspired by available on their website. I highly recommend it. They recently launched the app for Android as well. Have fun being effective!