Social Media Cred can give you a cheap luxury hotel room by Isabelle Ringnes

A new start-up called Hotelie will offer the right consumers discounts on luxury hotels based on the amount of social media cred they have. 

“A Hotelie to me is someone who’s in the know, gets access to discounts and rates that no one else knows, so, ‘you’ve been hotelied’ is you’ve been admitted into this group in the know,” explains Zeev Sharon, CEO and Founder of Hotelied to Fast Company. 

The more information you add to your profile the more discounts become available to you.

Hotelie's tagline “It Pays to Be You” capitalizes on the concept of “social media currency” and allows users to get something tangible back for the amount of data they give up. The service is essentially shifting the power structure from companies that wish to use your data for their benefit into benefiting you instead. 

The luxery hotel start-up is in it's initial phase and has currently partnered with 14 hotels in the US, mostly in NYC but is expected to grow quickly. 

Shop Amazon on Twitter by Isabelle Ringnes

Yesterday Amazon launched a new feature that allows consumers to add products to their Amazon shopping carts directly from their Twitter feeds. To use the service, shoppers must link their Twitter accounts to an Amazon account. When brands include an Amazon product link in their Twitter posts, all you need to do is reply to the tweet and include the hashtag #amazoncart. 

Notice that you will not automatically purchase the product, but it will be added to your Amazon shopping cart so that you can purchase it at a later point. This is great for marketers who aim to increase their sales conversion time. 

Similar efforts have been done by brands before. Starbucks allows you to tweet a coffee to your friends. Some doubt to whether or not the service will be successful is raised due to the fact that everyone will be able to see what products you are purchasing. Many people prefer to keep this information private. 

The psychology behind successful social media posts by Isabelle Ringnes

I refer to Buffer a lot, but they do have amazing content. So not surprisingly they recently posted about the science of social media influence and how to make posts more persuasive based on the psychology of human minds. 

Buffer's post is inspired by Dave Straker's website Changing Minds , a site that has a variety of psychology terms neatly organized in specific categories for easy reference. 

As a social media marketer (or marketer in general) you are familiar with the process of trying to find the magic content that engages your readers enough to make them want to share and increase your earned media percentage. I decided to include some of the most important ones here: 

Amplification Hypothesis: 

When you express something with certainty, your attitude hardens. The opposite holds true too- if you express an attitude with uncertainty it softens the attitude. 

Conversion Theory: 

The minority in a group can have a disproportionate effect on influencing those in the majority. Typically, those in the majority who are most susceptible are the ones who may have joined because it was easy to do so or felt they lacked alternatives. Consistent, confident minority voices are most effective. 

Reciprocity norm: 

The feeling we get after other have done something for us. We feel obligated to return the favor. 

Scarcity principle:

People often want what is in short supply. The desire increases if there is a time limit present as well. 

Social influence:

People are strongly influenced by others based on how we perceive our relationship to the influencer. We tend to be influenced by recommendations from authoritative sources, big brands and peers.

Ultimate terms:

Some terms are more persuasive than others. See this post to see what words work. I can reveal that the five most persuasive words include: You, Because, Free, Instantly and New. 

Read the rest of the article on the psychology behind great social media posts here

If This Then That by Isabelle Ringnes

This is a great service that allows you to seamlessly complete two tasks at the same time without the extra effort. You simply sync accounts with the service IFTT and make recipes for what you want done. Some suggestions include:

-automatically turn your phone on silent when your geo location picks up that you are the office (and unmute it when you get home)

-automatically make your latest Instagram photo your wallpaper

-automatically download any photos tagged of you on Facebook to dropbox

-automatically save Facebook photos you're tagged in to iOS photos

-automatically receive a message to bring an umbrella when it rains

There are a ton of recipes you can set up and many to be inspired by available on their website. I highly recommend it. They recently launched the app for Android as well. Have fun being effective!

Making print come alive by Isabelle Ringnes

I stumbled over a technology from Amsterdam called Layar today, launched in 2009. Essentially it allows anyone to scan a picture, object or printed page and see it come alive on their phones. This technology is great for magazines wanting to expand their advertising opportunities.

It is also great for retailers who can display posters of products, have consumers scan them and order them directly to their homes. Watch this demo to get a better feel of the product. 

For a recent project in our graduate program we used this technology to show our presentation. You can view a video of how we did that here:


Virtual fitting rooms? by Isabelle Ringnes

Retail brands are embracing technological developments as they continue to advance with their digital strategies. Now a company called Facecake has launched Swivel, a technology that enables online retailers to upload their entire apparel and accessory lines into a virtual wardrobe in which shoppers can try on clothes in real-time using their webcam (see a demonstration in the YouTube clip below). Make-up brands will likely also be adopting this technology as shoppers can use their webcam to apply makeup in different colors and shades. 

In addition, shoppers can change the backgrounds, snap photos and share them on their social networks. Users can then create polls so friends can vote on which outfit suits them best. 

This opens a vast array of new possibilities for brands to increase their profit and limit the returns from online sales. The technology is new and won't work perfectly yet, but it sure is a huge step towards the future of retail. 

Small Business Social Survival by Isabelle Ringnes

Buffer has amazing tips and tricks for social media marketers. This post is especially useful as it provides an overview of 61 various tools that small business can utilize for managing their digital marketing efforts. 

To save myself from copying the entire post I can reveal that it includes the following categories: 

I highly recommend this article to find the tools that work best for you or simply google the names below to be directed to their platforms. 



In addition to these tools, I also like this page that gives you the code you need to embed a Twitter button into your blog or website. 

For managing Facebook buttons, Facebook's developer site gives you all you need for embedding these buttons directly into your website/blog. 

Surprising Strategies for Email Marketing by Isabelle Ringnes

Buffer is an amazing service that enables you to schedule your social media posts for specific times during the day. They also publish very useful blog posts for social and digital marketers. A blog post from October 2013 about email marketing strategies struck my interest and since their findings were surprising, I thought I would aggregate the information here. Read the entire post here

1. Do not personalize emails with recipients name unless you have established a relationship with them. Rather include information that acknowledges a subscribers purchase history, demographic and product personalization. Recommending products based on past purchasing history resulted in positive responses in 98% of customers. 

2. Keep the subject lines short. Subject lines with fewer than 10 characters long got an open rate of 58%. However, subject lines 70 characters and up tested to be most beneficial to engage readers in clicking through to the content, and subject lines below 49 characters and below tested well with open rate. 

3. 8 PM to midnight is the best time to send emails. The open rate during this time was 22% and also saw increased click-through rates and sales. This may be due to the fact that this time is the least used and your email may stand a better chance of getting noticed. 

4. The best content is free. According to their resources, templates and tools outweigh ebooks, expert interviews, brain teasers and photo albums. 

5. Mobile accounts for 47% of all emails open. A few tips to optimize your email for mobile includes:

- Use only one column template.

- Use a large font size. 

- Use buttons that are 44 pixels wide and 44 pixels tall. 

- Keep tappable elements in the middle of the screen. 

6. Email is better than social media to convert new customers. In fact, of 300 000 referrals who became customers in this study, 50.8% were reached from email, compared to 26.8% from Twitter and 22% for Facebook. 

7. Send emails on weekends. This may be due to the same fact as a higher opening rate during the evenings. Your email stands a better chance of being alone in the inbox, which increases the chance of being opened and noticed. 

8. Re-engage an inactive group of subscribers. Research shows that the average inactivity for a list in 63% (less likely to follow up your follow up emails). When 90 days have passed, send a new, fun and engaging email to reactivate users. 



How often should you post on social media? by Isabelle Ringnes

Fast Company published a great article from Buffer featuring solid statistics on how often you should post to the various social networks your brand is present The article says it all, but I have chosen to highlight a few of the most important ones. 

Facebook and Google +: Post once a day, optimally 5-10 times a week. Facebook posts reach their half-life at 90 minutes. A post reaches 75% of its potential in the first five hours. 

Twitter: Tweet five times a day (small businesses). However, if you want to bring the most value out of your Twitter presence a s whole, tweet up to 30 times a day. A tweet has a 18 minute life expectancy, and reaches 75% of its potential in the first 3 hours.. 46% of customers expect a support request to be answered on Twitter within 60 minutes.

LinkedIn: 20 posts a month or one every weekday (this strategy reaches 60% of your audience). 

Email: Statistics show that emails have the highest opening rate between 8 PM and midnight because they are more likely to stand out alone in your inbox. 

Predict. Measure. Repeat. 

Post when your followers are online and adjust for time zones. 

Followerwonk is a tool that allows you to find find, analyze and optimize you Twitter presence for social growth. This can be used to determine when your followers are online and post accordingly. 

Good luck!

Social Media and TV? by Isabelle Ringnes

Nearly 20% of americans aged 15-54 report using social media while watching primetime TV on a daily basis according to new data from the Council for Research excellence. 7,3% of the social media interactions are related specifically to the programming. 

The most popular social media interactions were new TV shows and sports programming. Most of the interactions happened on Facebook accounting for 11.4%, while Twitter garnered 3,3% of the interactions. 

Read more here.

Can red make you rich? by Isabelle Ringnes

Can the color you choose on your website or app determine it's success? According to research, a full 90% of an assessment for trying out a product is made by color alone. 

Color can actually be a major determinant of your marketing success. According to KISSmetrics, knowing which color appeals to your target audience may up your chance of succeeding. 

Broken down this means that if you are trying to target women, you may be wise to choose blue, purple and green, and steer away from orange, brown and gray. If men are your target audience, blue, green and black are popular choices. Men do not enjoy the color brown, orange and purple. 

A great infographic by KISSmetrics

A great infographic by KISSmetrics

HubSpot conducted a study to determine if the choice of color could change the conversions rate for a new product. The findings were surprising. By changing the "Get Started Now!" button in their ad from green to red, 21% more people choose to click on the button even though all the other designs remained identical. 

 

This blog post is inspired by the amazing Fast Company. 

6 Sites for Creating Content by Isabelle Ringnes

Are you excellent in photo shop? Do you know Indesign? Would you qualify as a graphic designer? 

Me neither. Therefor I have decided to post a variety of different sites that allow you to make sharable and exciting content without having a single content curating skill! 

Check out t his pos t from Fast Company about 7 powerful Facebook statistics you should know about

Check out this post from Fast Company about 7 powerful Facebook statistics you should know about

Content it king and the amount of likes and retweets any given social media post garners increases dramatically by including great images. Twitter posts with images generate 150% more retweets than tweets containing just text. The flux of social networks that base their utility on images is growing by the day. Vine, Instagram, Wonder PL, Stellar, Pinterest and many others are solely driven by visual content. 

Pic Monkey: allows you to edit photos and collages in very creative ways. Play around with this, you may be surprised about how many cool things you can create if you add some fantasy to it.

Social Image resizer tool: Make sure your images are resized for the sites you want to use them on, whether it is creating a Twitter profile picture or a Facebook header. It is important that your images appear as you want them to and not look stretched or out of focus. 

Timeline Slicer: Customize images by uploading and adding them into a Facebook page through this site. You can adjust and view how your or your company's Facebook site will look. When you are done you can download them and upload them into your real Facebook profile. 

Photovisi: A website that allows you to make photo collages fast and easy without having to create an account. The images are easily sharable. 

Be funky: Allows you to edit images online and grab photos from a variety of social media accounts in addition to your own computer. You can eliminate red eyes, blemishes, crop images and apply filters as you like. 

Visual.ly: Info graphics are an increasingly popular way to share stats and research findings in a compelling manner. Easel.ly, pictochart and infogr.am are other sites that make infograms free of charge. 

Recite: This is a site that makes quotes come alive by editing them into beautiful pictures. Find a quote that you want to use and share them across all your social networks. Quozio, Pinwords and Pinstamatic are other sites that essentially do the same thing. 

This slide share presentation offers 40 different web tools for enhancing your marketing skills. 

This blog post in inspired by the great Huffington Post piece by Belle Beth Cooper. 

Advertising on mobile by Isabelle Ringnes

Even though the expectations are high, advertisers have not been able to successfully leverage the new world of mobile ads.

Most marketers report not seeing the great performance of these ads and have difficulty justifying their budgets. They are resisting the tendency to create processes that require fewer tasks. 

According to a report published on Media Post, 58% of american adults that use smartphones access the Internet several times daily, followed by 21% daily, 12% weekly and only 3% never report never accessing the Internet from their smartphones. 

An example of what an ad should look like. 

An example of what an ad should look like. 

There are currently over 2 billion smartphones worldwide that serve 31.3% of the world's population. The opportunity for marketers to reach these consumers is real, but had not been exploited fully through personalization and hyper-targeting. 

The data is available through the consumers interactions with the phone's camera, the GPS system and the searches. 57% of adult smartphone users view the ads that typically appear in apps are interrupting the user experience rather than being complimentary to what they are doing. Only 20% say the ads are relevant to them. 

Leas analyst Jennifer Wise explains in the Forrester Research World Smartphone Adoption Forecast, 2012-2017, Global that the majority of mobile ads still resemble mini-desktop ads. Analysts believe focusing on the mobile user experience and integrating with individual publishers will reduce customer frustration. By targeting individuals and not segments the ads will appear more relevant. 

What gets measured, gets managed. by Isabelle Ringnes

Addictomatic: Search for any key word and create a custom page that pulls together data about that keyword available from a wide variety of websites. 

Bloglines: Bloglines makes is easy to find and track your favorite websites and blogs in real-time. You can customize your dashboard with multiple view options, drag and drop organization, and exclusive widgets. 

Social Mention: Search for any keyword and get the latest updates in real time. It also measures the passion, sentiment, reach, top users, strength and top keywords of whatever your search quest is. 

Technocrati: High quality search site for sifting through blogs. Is not up to date, but the quality of the results is generally very high.

Hootsuite: A social media management dashboard. Allows you to monitor and manage all your social media platforms in one interface. There is also an option to " go pro" in which you can get reports and summaries of your social networking efforts. Perfect for marketers. 

Trackur.com: Social media monitoring. Easy interface, simple navigation and fast response. 

Here is a list of other social media monitoring tools. 

Twitter rolls out Mobile App Install Ads by Isabelle Ringnes

It just got easier for a start-up, developer or marketer to drive consumers to download their mobile apps. 

Twitter recently announced a set of ad creative, targeting and measurements features geared to promoting app installs and engagement on and off their platform. 

Marketers will have the option to buy Promoted Tweets designed to drive installs as well as running campaigns outside Twitter through the company's MoPub mobile ad exchange.

By using the ads.twtter.com website, advertisers can run simultaneous marketing campaigns to more than 241 million active users on Twitter, and to more than 1 billion mobile devices off-Twitter.

The ad promotion tools are only available to U.S, advertisers while still in private beta.

The company is hoping that the app install ads will be as profitable as they have been for Facebook, which has helped drive the social network's impressive mobile ad growth.  

Source: Twitter